Audi A3 “Ahead of it’s Class”
While working at DDB, our resources for making an Audi ad would occasionally consist of a whole bunch of footage hurled our way from Germany which we had to make sense of. This one is a classic example. The footage as always with Audi is very slick, but a portion of the footage we had absolutely no clue what to do with - some content that didn't make the cut included an enormous cartoon hand and a sad clown at a tiny gas station for some reason. These are often the most enjoyable jobs, but only if you can find a way to successfully improvise your way out of the hole and hope a worthy edit pops out the other end. I think we succeeded this time.