Volkswagen are far and away my favourite automative company to cut ads for. In an industry drowned out by an assault of car coverage from every possible angle, VW ads are fundamentally human. They are bold enough to grab the public's eye by being understated rather than overcooked. And their famous humour provides a brand personality that separates them from the competition. In this ad, all the brand's strengths are at work - style, mischief, wit and class.